Mobile Gaming Performance Acquisition Manager — Remote (Bulgaria; Estonia; Georgia; Poland; Romania)

Overview

Work fully remotely from supported markets managing paid mobile user acquisition and installs for gaming apps. Optimize acquisition budgets, review player-level cohorts and coordinate testing across creatives, BI and product teams.

Requirements

• Direct proven experience acquiring players for skill-gaming mobile applications is mandatory.
• Strong hands-on mobile user acquisition experience scaling gaming apps and managing substantial media budgets.
• Direct operating experience with mobile ad networks and app DSPs such as AppLovin, Unity Ads, ironSource, Moloco and Liftoff.
• Confident hands-on expertise with AppsFlyer mobile attribution and measurement tools is essential.
• Strong cohort, LTV, retention, ROI and ROAS analysis to guide campaign investment.
• Ability to coordinate creatives, BI, product, conversion and CRM teams while meeting advertising-platform and regulatory requirements.
• Degree in marketing, business administration or a closely related field.
• Incrementality testing, predictive LTV, iGaming and social casino experience are advantages rather than mandatory.

Responsibilities

• Plan and operate mobile gaming app-install and player acquisition campaigns across ad networks and DSPs.
• Manage large acquisition budgets, KPI plans and performance testing roadmaps.
• Analyze cohort value, retention, LTV and ROAS before scaling or reducing spend.
• Coordinate attribution and mobile measurement with BI teams using AppsFlyer, SKAN and ATT where appropriate.
• Test creative concepts with acquisition partners and marketing teams.
• Coordinate conversion, activation and retention improvements with product, CRO and CRM specialists.
• Maintain compliant campaigns and report channel profitability and player quality.

Conditions

• Full-time, fully remote role for candidates in Bulgaria, Estonia, Georgia, Poland or Romania.